Twitter, while not one of the BEST referral sites for a blog, still has value as broadcasting and engagement tool.
Twitter is one of the only places that a brand can actually MEASURE reach and engagement. Using tools like hashtracking and tweetreach, a brand can measure an influencers delivery of reach on a specific hashtag. This gives them a number (a big number) to bring back to the corporate table.
Your “reach” is the number of followers you have, x the number of times you have tweeted, + the number of followers each person who retweeted, or engaged with you has.
So, to build twitter to benefit your blog, here are a few tips: